A well thought out and executed brochure can be an effective part of your sales and marketing tool kit. A printed brochure will last far longer than any Twitter or Facebook post, it is visual, tactile and if done well it will be memorable and appreciated. The right finish for any printed job is crucial, here are 5 finishing techniques that can’t fail to make your print extraordinary:
- Embossing
Embossing creates a raised image or text on paper or board, an image that can be felt as well as seen giving a very tactile element to print. With the addition of multilevel and sculptured dies the results are really impressive.
The texture of the paper used when embossing is very important and different papers produce different results. Sometimes clients choose a textured paper and use embossing to smooth out the paper other clients opt for a smooth paper and the embossing is textured which gives stunning results.
- Debossing
Debossing is the opposite of embossing. Debossing involves pressing an image or text into paper or board. This can be combined with print, foil or alternatively a ‘blind’ image can be left, without colour or foil. Blind images give a feeling of elegance and superior quality.
- Foiling
Foiling is an excellent way of adding colour and the wow factor to any print job. It is available in a vast array of colours and textures including gold, silver, coloured metallics or security with holographic foils. It gives printed material colour, shine, texture, depth and a feeling of sophistication and quality.
Luxury printed envelope with foiled logo detail.
- Die Cutting
Die cutting is the process used to generate cut out regular/irregular shapes from paper or board. It adds shapes, patterns and new dimensions to print. Virtually any shape can be die-cut, it works well for folders, brochures and packaging it can create elements of interest and intrigue, using apertures and portholes promoting the viewer to explore further.
Die-cut finished folder.
- Spot UV Varnishing
Spot UV varnish has many uses; it highlights detail, draws attention to specific areas; images or text, adds a new tactile dimension to print and very importantly for some jobs it protects, making documents hardwearing and very durable. There is a wide range of varnishes available, including textured varnishes, tinted varnishes, gloss varnishes and sparkly varnishes. Gloss varnishes give a shiny coating, which can make photography look incredible and elements of design accentuated.
Brochure cover with Spot UV Varnishing finishing technique.
Here at Bowden and Sons we manage all finishing techniques in-house which means we can maintain quality, offer advice and make sure all deadlines are adhered to. If you would like we can arrange for you to see the printing and finishing of your print job being done.
Our range of finishing techniques also include: foil blocking, die cutting, spot UV varnishing, textured varnishing, binding, embossing, debossing, folding, perforation, stickers, ribbons, duplexing, triplexing and anything else you can think of.
Contact us on 0115 9443377 or email john@excel-printing.co.uk